First wave of collectibles include 'Iron Giant' robot and Teenage Mutant Ninja Turtles.
It takes something pretty special to make Justin Ishmael buy a toy in a Target these days.
He doesn't often see the quality he wants in his pop-culture goodies at mass-market retailers, which is why the CEO of the Alamo Drafthouse's popular art gallery and online store is spearheading a new foray into action figures, statues and toys for connoisseurs of collectibles.
Mondo's already created a burgeoning business with limited-edition posters and records, but Ishmael also doesn't want to get in a rut.
"I've never ever, ever wanted to be the poster company. I want to be the good stuff company," he says. "We're fans who've made it and are making stuff for fans."
The first wave of toys will be on display this week at Mondo's booth at Comic-Con in San Diego beginning Wednesday, including a 16-inch figure of the central robot from The Iron Giant, a vinyl figure based on Teenage Mutant Ninja Turtles co-creator Kevin Eastman's first drawing of a Ninja Turtle, a "Lil Mikey" vinyl figure based on a Mondo TMNT poster by artist Mike Mitchell, and a sixth-scale action figure of legendary director Alfred Hitchcock.
Ishmael hopes to have preorders for all the toys up on the redesigned Mondo website in August and September, and have them in fans' hands by Christmas.
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